Posts Under: Tish Drake

Publishers Finding Success Connecting Readers and Editorial Staff

A Digiday story on Friday had this as a headline: Publishers Dangle Access to Editorial Staffers in a Bid for Subscriptions. The strategy makes sense. Camilla Cho, New York Media's gm of e-commerce and the person who oversees one of their big events NYxNY, said that readers responded very positively—meaning paid to attend—for the opportunity of interacting with popular staffers.