Posts Under: Angela Kornegor

Storytelling Through Video, Data and Content Features Can Drive Big Engagement

“I don’t ever take for granted what it is I get to do every day. That at any given moment, if I’m having a rough day, I can go jump on a roller coaster or I can go eat a funnel cake.”   That comes from Sharon Parker, communications manager for Six Flags Over Texas and Hurricane Harbor, speaking on one of three videos for the IAAPA Expo 2019 Return Attendee Promotion. IAAPA is the International Association of Amusement Parks and Attractions.   The videos represented three personas: an exhibitor, a repeat attendee and a first-time attendee. The repeat attendee video was launched with registration and received 12,000 views, 7 shares and 51 responses. It was then edited to serve in their video pre-roll advertisement campaign on YouTube. The video’s VTR (view thru rate) was a strong 71%. The first-time attendee video debuted on social media prior to the early-bird deadline and received 21,000 views.   The Food ...


How MedLearn Media Doubled Website Traffic by Letting Its Audience Shine

The BiPAP-masked patient… shouted through a positive pressure of 18/8 cm, “do you know why ants don’t get sick?” “No, I don’t. Why?” And through a positive pressure-enhanced smile, the patient answered, “because they have anty-bodies!” Then she laughed upstream against the onrushing BiPAP airflow. …My laughing choked off as I watched her oxygen saturation drop from a very low 87%, to a really, really low 84%, to a breathtakingly low 81%.   — Michael A. Salvatore, MD, physician advisor and medical director of the palliative care team at Beebe Healthcare in Delaware, writing on MedLearn Media's Frontline Friday   When longtime SIPA member MedLearn Media decided to call one of their pandemic features Frontline Friday, it was for good reason. These first-person dispatches from nurses, doctors and hospital personnel are searing to read.   ...


With Silos Down, a New 'Church and State' Is Starting to Form

"Publishing is, or should be, a quiet operation, and it was Fleischmann's talent to make it almost inaudible. From the first, he was convinced that the separation of the editorial and the business sides of the magazine had to be complete: no disingenuous management requests for editorial mention of an important advertiser's product, no publisher's protests against an article that might offend a prominent client—no pressures, overt or hidden."