Industry Dive Launches Cybersecurity Dive

What makes good marketing? It’s a simple question but a crucial one, especially in the unique times we’ve all been trying to navigate the last four-plus months. Do we send more email or less email? Do we strive for clever copywriting and catchy phrases or caring and straight talk? Do we look to do more campaigns, tell more stories or both?   When a news release arrived a few weeks ago titled 7 Launches in 9 Months for Cabot Wealth, it presented a good opportunity for some answers.   “Being clever is way down on the list,” said Ed Coburn, president of Cabot Wealth Network, which in September will mark its 50th year of advising individual investors. “It’s not about clever copywriting or catchy phrases. A big part of it is understanding who we’re selling to and what they’re going through and what they’re trying to accomplish, and writing copy that appeals to th ...

According to a report last year by Edison Research and Triton Digital, the portion of the public listening to online radio (podcasts) continues to grow. In 2017, 61% of Americans have listened to online radio in the past month, while about half (53%) have listened in the past week. This is up from 57% and 50%, respectively, in 2016.