Posts
Under: January Spring
February 21, 2019 by Ronn
Hollywood has their Oscars, and we have our SIPAwards. And although they've held a few more than we have—91 to 40—we plan on having a host at our celebration this year (June 4). And if we had five nominated songs, we would showcase them all. (I did write about one cool publishing song last week.)
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Editor's note: This is the third of an ongoing series profiling the 2018 SIPAward winners.
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In news just yesterday, Bloomberg and Vanity Fair were both reported to be moving to paywalls. Vanity Fair will offer three free articles a month, then readers will be required to subscribe for $19.99 a year for either digital-only or print plus digital, Digiday reported. They'll add a searchable archive of its articles, a subscriber-only newsletter and possibly even access to its writers and editors—the latter being the trend of the year, it seems like. (Read my recent article on that.)
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February 23, 2018 by Ronn
Charity Huff and Shannon McBride started new SIPA member January Spring in 2017 and have been growing the digital agency rapidly ever since. With a combined 50 years in media and sales experience and calling themselves “jargon-clearers,” they excel at making marketing tech work for all types of media companies.
Lately they have been fielding requests for content management systems migration and media website build-out projects, so they have engaged the very experienced and knowledgeable Chris Tippie to lead these projects. In a recent phone conversation, I asked Huff and McBride about the company, digital advertising, CMS migrations and social media strategy, specifically Facebook.
SIPA: What made you start January Spring?
CHARITY HUFF: We thought about opening our own agency for several years. As digital executives, we’ve worked for or competed against almost every provider. We wanted to work with the b ...
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February 08, 2018 by Ronn
Despite most experts recommending it, paid search might still be underused. A recent report from Clutch and Ignite Visibility found that just 19% of SEO-focused businesses put resources into paid search.
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