According to a new global study by GetResponse. welcome emails produce an 84.22% average open rate and 25.91% click-through rate throughout the world. Firms that don't send them are missing out on "a huge opportunity to connect with your customers when they're most receptive to hearing from you," writes Courtenay Worcester, director of U.S. marketing for GetResponse, in MarTech Advisor.
After I finally decided to try Netflix last week, a welcome letter quickly emerged, simple but direct, "Watch as many TV shows & movies as you want." That was followed by covers of popular Netflix shows and a red box that said in big letters, START WATCHING. I was officially engaged.