Posts Under: Beer Marketers Insight

Videos of Members and Humor Help 'Craft' a Huge Marketing Campaign

We've had Fail Fast for a while now as a sort of new-product mantra. Now we have Failfest. It was part of ASAE's Technology Conference & Expo held outside Washington, D.C. earlier this month. They called it "an interactive session that explored how mistakes play a critical role. The stories highlighted how failures led to improved systems and changes within organizations."