"If you call a lead in the first five minutes after they submit a web form, they're 100 times more likely to get on the phone," said Ryan Dohrn, founder/CEO Brain Swell Media. "So when that form is downloaded, it hits my salesperson's phone. People say, 'That's so creepy.' That's not creepy; that's good salesmanship. 'Hi. You just downloaded my media kit, do you have any questions?' 'Yes I do.'"

After I finally decided to try Netflix last week, a welcome letter quickly emerged, simple but direct, "Watch as many TV shows & movies as you want." That was followed by covers of popular Netflix shows and a red box that said in big letters, START WATCHING. I was officially engaged.

It's great when there's member follow-up to my posts, and this week provided some very beneficial after-column info.