Posts Under: Sean Griffey

Think Virtual-First, New Sponsors, Fast Following and Editorial Selling

You know how there’s speed dating and speed networking and speed reading and speed friending and speed skating and speed eating and speed walking, etc. I’m turning to speed ideating today. See if any of these ideas from the last couple months triggers something good for you.   Build something new. Maybe we need to put aside the pivot for a while and create an event that’s virtual-first—like we used to say digital-first a few years ago. What works best on Zoom? I like moderated discussions there. Or think of five speakers you never would have thought you could get pre-pandemic. Try calling them now. I just read something that said celebrities are turning up (virtually) in all sorts of unexpected ways these days. This gives us a chance to re-format.   Come up with new sponsorships. Vendors still want to vend. They need new opportunities. What fresh and exciting sponsorships can you come up with? The Washington National ...

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'Thrilling to See it Happen' - Transition to 100% Remote Work and Non-Event Revenue Give CEOs Optimism

When offices open up again, what will make employees comfortable to go back in? In an engaging and revenue-focused CES Deconstructed session last Thursday titled CEO Power Panel: How Leading Companies Are Planning to Not Just Survive But Thrive, Arizent CEO Gemma Postlethwaite offered one answer that resonated with her colleagues.

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For Industry Dive and Others, Content Has to Be Crisis-Related... For Now

Go to most publisher websites today, and most likely, COVID-19 has a big presence. On SIPA member insideARM, the lead story is Receivables Industry Leaders Share COVID-19 Strategies, Successes, and Lessons Learned. On Inside Mortgage Finance, the top story in "Latest News" is Amid the Pandemic, the Mortgage Market Has a New Origination King: Quicken.   At Education Week, a pop-up emerges, "Free Resources for School Closures." At Business Management Daily, the lead article is Out of Sight, Not Out Of Mind: Managing Remote Employee Performance. At Behr's GmbH in Germany, the first message I see is an ad for their "Online-Seminar-Serie – Corona: Maßnahmen für die Lebensmittelindustrie." I don't need advanced German to figure out what that's about. (I just need Google – Corona: Measures for the Food Industry.)   Thus, I was a little surprised yesterday during an excellent webinar hosted by the American Society of Business Publication Editors titled,&nbs ...

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'We're a Media Company and... Run to it'; Griffey Credits 348% Growth to Commitment to Strong Content

If you're a fan of niche journalism—and there are close to 300 of those doing everything but wasting away here in Margaritaville at SIIA's 6th annual Business Information & Media Summit (BIMS) in warm and sunny Hollywood, Fla.—then you have to love Industry Dive CEO Sean Griffey. In a takeaway-studded Q&A with Rush River Media's Meg Hargreaves—who hit on all the right notes—Griffey, time and again, credited his seven-year-old company's tremendous growth to its commitment to good journalism.    One of those content reaffirmations "actually came from this conference a couple years ago," he said. "I was struck that no one said the words 'journalism' and 'content' in a two-day period. Breakout panels talked about lead generation in buyer periods." Every article needed to be infused with someone's purchase intent, Griffey was told. So he just thought that belie ...

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'We Continue to Roll Out New Things'; BIMS Keynotes Strive for Innovation

"We grow in two ways—we get deeper into the industries that we are already in and we launch in new markets," Sean Griffey, CEO of Industry Dive, told my colleague Matt Kinsman earlier this year. "Almost all of our money goes back into people. We have continued to invest in the digital experience here and we see that elevating the brand and raising the company as a whole.” At our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla., Griffey will be interviewed in a Monday afternoon fireside chat by SIPA's own Meg Hargreaves, managing director, content partnerships, FiscalNote. Earlier that day, Anita Zielina, director of news innovation and leadership at CUNY’s Craig Newmark Graduate School of Journalism, will be leading off the conference. I came across her from an article on product innovation. "...there ar ...

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Add Video, Eliminate Silos and Experiment, Say BIMS Speakers

We've stressed in our outreach for the Business Information & Media Summit (BIMS), Nov. 11-13 at the Margaritaville Hollywood Beach (Fla.) Resort that this edition of BIMS would resemble the SIPA Marketing conferences of yore, but with even more opportunities for learning and networking than those events had. (See full schedule here.)

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