"You have to understand the needs of your audience and what they want from you, and then design an experience that takes them along that continuum," website design expert Layla Masri, president of Bean Creative, said last year in a presentation. "Useability is about reducing friction. It doesn't mean you have to have the shortest text, it's just that you always have to take your viewers' needs into mind."

There are so many things to like about the launch by Argosy Group—a Simplify Compliance company—last year of their new Regulatory Compliance Watch website. They responded to customer feedback. They told their audience in both a letter and flyer that the new site was on the way. They listed seven challenges that had to be overcome. And then went in-depth on the solutions.