Posts Under: Emojis

Fascination, Benefits and Even Emojis Can Power our Subject Lines

We all know how important subject lines are. Almost half of email recipients open email based on the subject line alone. More than two-thirds of recipients report email as spam based solely on the subject line. And—this one made me chuckle a bit—emails with no subject line at all have an open rate of 8% more than those with a subject line.