Posts Under: B2C

7 B2C Lessons any Publisher Can Leverage for Higher Profits

A new global study from A.T. Kearney titled The Consumers of the Future: Influence vs. Affluence does a good job of taking the new trends of marketing, filtering in their gained insights and producing real steps that companies—or in our case publishers—can take to adapt to the new business realities. Yes, it's B2C, but the fundamentals here are very similar to B2B.