Posts Under: Send times

Tips on Send Times and Subject Lines From Informz Study

It used to be that midweek, early mornings were considered the best times to send emails, but as mobile keeps growing, this just isn't the case anymore. The 2017 Association Email Marketing Benchmark Report put out by SIPA member Informz reports that late afternoon is now the best time. And nighttime wasn't far behind. Their open rates were both 14% higher than emails sent first thing in the morning.