Short can still be sweet. We've talked here about Spidell's California Minute podcast that's 3-5 minutes long and brings in many new subscribers (partly by allowing only subscribers to get transcripts). "We're finding that the education is what [our audience] wants," said Spidell president Lynn Freer. And short snippets can work better for some.

A report from Vidyard last year on B2B-produced videos revealed that while "the average length of a B2B video is now 9 minutes, 75% of all videos published in the last year are less than 2 minutes long." The retention rate—watching the whole video—on those is a healthy 59%.

"Don't be afraid to try it." That was Bob Coleman's major takeaway in my story yesterday about the live video show he does every Thursday.

Kiplinger Hires ex-USA Today Columnist Waggoner as Senior Associate Editor; Knight Kiplinger Interviewed in Forbes

Welcome New Members