Posts Under: Irving Levin

Publishers Adapt to Short Attention Spans With These Quick Takes

Short can still be sweet. We've talked here about Spidell's California Minute podcast that's 3-5 minutes long and brings in many new subscribers (partly by allowing only subscribers to get transcripts). "We're finding that the education is what [our audience] wants," said Spidell president Lynn Freer. And short snippets can work better for some.