Sometimes, machine learning can sound pretty high tech. But in a post on their blog, Schibsted Media Group—a company headquartered in Oslo that does business in 22 countries—makes a clear case for it. They used machine learning to develop a more targeted group for subscriptions and increased their telemarketing conversion rates by 540%, winning first prize for "Best Use of Data Analytics" at INMA World Congress 2017. (The photo is from a previous award win.)