September 27, 2017 by Jennifer
For technology companies that employ a subscription-based business model, sustained product adoption by customers is vital to long-term success. While many new operational capabilities have been developed to drive consumption, including the rapidly growing Customer Success discipline, many firms struggle to achieve desired adoption and retention levels in a sustained, profitable way. As companies look for methods and strategies to address this challenge, there are four practices from the healthcare industry’s approach to treating chronic illness that have applicability to tech adoption:
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