"We wanted to avoid a situation where we're creating content that could just as easily go on the website because we don't want to penalize our regular digital audience. We're trying to create something new and different for our members. There's a core audience that are just Atlantic die-hards. They want more connection with The Atlantic." —Bob Cohn, president of The Atlantic, speaking to Digiday about today's launch of their $100 membership program, called The Masthead