What do people trust most these days? It's not government, media, for-profit organizations or even nonprofit organizations. It's online reviews. According to a study last year, a whopping 91% of people trust an online review, even if they don't know the person behind it.

In The Washington Post magazine Sunday, they asked John Rice, founder of Management Leadership for Tomorrow, if he could have come up with a catchier name. "We talk about our name and how it's descriptive but dull! For a nonprofit organization, we should have a pithy one-word description. We haven't come up with one."

"What's in a name? That which we call a rose By any other name would smell as sweet;" If Juliet were asking that question today, she might want to see the analytics and data first. Perhaps top-performing people aren’t named Romeo anymore, and she might think twice about her future plans. She might survey customers—digitally and maybe even in print if it's at a Shakespeare conference—offering a choice of their favorite names. And she might want to get some data on roses. They do have thorns, and another flower may mean more sales. New products. New events. New podcasts. We create something new and have to call it something. Usually it's pretty middle of the highway. But occasionally, there's some creativity and risk-taking. Here are seven interesting choices that I’ve seen in B2B and the outside: Learnapalooza. This is an all new event from Association Trends, a division of SIPA member Columbia Books & Information Servi ...