Posts Under: Esca Bona

A New Event or Product Can Be Further Enhanced by a Creative Name

"What's in a name? That which we call a rose By any other name would smell as sweet;" If Juliet were asking that question today, she might want to see the analytics and data first. Perhaps top-performing people aren’t named Romeo anymore, and she might think twice about her future plans. She might survey customers—digitally and maybe even in print if it's at a Shakespeare conference—offering a choice of their favorite names. And she might want to get some data on roses. They do have thorns, and another flower may mean more sales. New products. New events. New podcasts. We create something new and have to call it something. Usually it's pretty middle of the highway. But occasionally, there's some creativity and risk-taking. Here are seven interesting choices that I’ve seen in B2B and the outside: Learnapalooza. This is an all new event from Association Trends, a division of SIPA member Columbia Books & Information Servi ...