Posts Under: Amanda MacArthur

Monetizing Your Archives Just Takes Some Strategy

"Beyond including it in our subscription, one of our most successful approaches for generating revenue from HBR's archive has been curating it in book form, creating a-la-carteproducts available to consumers who aren't necessarily subscribers (but often are). Our 'branded lines' team now publishes 10+ books per year in a number of different series. Each series offers up our archive content for adifferent purpose orreader." —Ania Wieckowski, senior editor of Branded Lines, Harvard Business Review, in a Q&A in Folio:


Takeaways from a New Survey on Content Management and Strategy

"Luckily publishers have the benefit of old archives, and you don't need to be creating new content all the time. You can simply recycle older content and optimize it for the web and SEO. To tell if content is effective, we live in Google Analytics and a variety of other tools to see where new traffic is coming from, and whether it's staying."