Posts Under: Video

How a SIPAward-Winning Video Attracted New Sales People for Behr's

The scene: Four executives of a company sit at a long table. “Ms. Beisenhirtz, please send in the next candidate.” Enter a young woman, sneakers and a colorful dress, talking into her phone: “You know I got 25k on Insta, right? Do you know who’s following me? Celebrities, baby, celebrities.” She gets off the phone and tells the panel to wait a moment and if they could move in closer for her selfie. They acquiesce.   She tags them on social media and then says, “Sorry I don’t usually tag people under 15k.” She sits down and is now all business. "All cell phones off and everyone look over here. I brought a concept. Hand this out please but don’t look at it yet! First of all, only one thing matters to me: Sell. Sell. Sell. High-quality products for the benefit of the customer.” She tells them how many “A-list” followers she has and says, “Now l ...


Video Can Sell, Promote, Engage and Comprise its Own Story

Persuade. Humanize. Convey information. Initiate action. Video can do all of that and more in a relatively short time. Here are 10 examples of how SIPA members (and one Connectiv) are using video on their websites: 1. To accentuate a story in your publication. CPA Magazine features an informative, breezy video at the top of their website. It’s called The Bottom Line Weekly News, and it’s a quick minute delivered by Steel Rose, editor, and Joshua Fluegel, managing editor. Fluegel said that they work on these in between the trade shows they attend. It finishes with “For more on this and other headlines, visit," and Fluegel saying, “Great, lunch!” and walking away. Traveling around the country, Rose will interview his freelance columnists for these segments. 2. To sell a specific product. EB Medicine features an entertaining, mostly animated, minute video showcasing their “Affordable Trauma CME Solution.” ...