Posts Under: Greg Hart

Developing Customer-Friendly New Products

"We need to rethink the relationship we have with paying readers," writes Jim Brady, CEO of Spirited Media and public editor of ESPN, in NiemanLab's wonderful Predictions for Journalism 2018 series. "It's not enough for us to say, 'What we do is important, and you to help fund it.' We need to listen to and engage with those who we're asking to support us. Put another way: We can't just be of the people; we need to be with them."


'Sell it First and Create it Second' - the Best Processes for Innovation

“Innovation isn’t just a tool to grow, it’s a survival tactic,” said Greg Hart, director of marketing for PSMJ Resources, during a session on Building a Company-wide Culture of Innovation at the recent SIPA Annual 2017 Conference. That innovation can take on many forms, he said. “You can take an existing product and give it new life. We put on a two-day project management boot camp. It went over budgeting, scheduling and other important areas" that were in their information arsenal. "It proved to be one of our most popular products! The market actually took it on itself to be PMSJ-certified. We would get calls, 'How do I get PMSJ-certified?' "We had been looking for another recurring revenue product." Instead of doing the heavy lift of building something from scratch, Hart said building from something you already have will often be the answer. Here are more ideas from that session: “Have a think tank where you can bring people t ...