At an SIIA Boot Camp in Chicago one year, Tracy Samantha Schmidt, founder of TS Media, told us that she has had great success—an over-50% open rate—with a Sunday night newsletter or "memo” that goes to executives. "It takes two-minutes to read and we really think value,” she said. “CEOs are thinking about work at 7 pm on Sunday. I'm totally against putting everything on social media at 9 am Monday morning." Biggest lesson here—when it comes to modern-day marketing, don’t sleep on the weekends. In their latest survey, The Best Time to Send Emails (for Better Sales), Omnisend found that their lowest unsubscribe rates came on Sunday or Monday and their highest click-to-open rates on Saturday. Associations Now, one of the best email newsletters that I receive, has just started a "weekend edition." "This special series of Associations Now Daily News Weekend Editions features good reads on big issues facing associations today," they write ...

"Don't tell me about your grass seed. Tell me about my lawn," SIPA Annual 2019 Chair—and Business Management Daily publisher—Adam Goldstein told me last month. That advice to publishers is supported in a big new report out Tuesday evening from Oxford's Reuters Institute for the Study of Journalism. The Reuters Institute's Digital News Report for 2019 surveyed more than 75,000 people in 38 countries about their digital news consumption.

It's amazing that by just spending time at SIPA Annual 2019: Make More Money, June 3-5 in Washington D.C., you can hear how to lift event attendance by 50%, increase webinar dollars, launch new products, start a high-end membership model, sell corporate licenses, use data to drive growth, and get an update on every legal issue facing you.

Speaking last week with Adam Goldstein, publisher of Business Management Daily and the SIPA executive board member in charge of SIPA Annual 2019, a few highlights stood out for me—in between his many mentions of the conference theme: Make More Money. "It's really a very straightforward theme," he said.

Two weeks ago, I wrote a Motown-inspired best-of from SIPA Annual 2018 and a gentle push for the wonders to come at SIPA Annual 2019, June 3-5 at the Capital Hilton in Washington, D.C. But apparently I missed some obvious song titles!

A recently completed local film festival has taken their most popular film and scheduled it again for June 12. "We're happy to announce our upcoming June Year-Round lineup featuring two Festival encores and a new selection," they write.

A Digiday story on Friday had this as a headline: Publishers Dangle Access to Editorial Staffers in a Bid for Subscriptions. The strategy makes sense. Camilla Cho, New York Media's gm of e-commerce and the person who oversees one of their big events NYxNY, said that readers responded very positively—meaning paid to attend—for the opportunity of interacting with popular staffers.

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