Brian Grazer, the producer behind the films Apollo 13, A Beautiful Mind and Splash among many others, tells a story in his new book Face to Face: The Art of Human Connection about meeting Prince. It was the second time—the first was brief—at a private concert he took his daughter Sage to in a small club in New York.

From my experience here, I surmise that almost all events hosted by our member publishers boast great content. Publishers know their niches. But that doesn’t mean that everyone comes for the content alone. You need to listen to your audience.