Posts Under: David Foster

Finding Revenue Opportunities in Your Data

I still recall three years ago attending a workshop on creating data products given by Russell Perkins of InfoCommerce Group. His lets-build-an-almost-real-data-product example came from a government list of certified organic companies that sounded glowingly real and public. He showed us the list, how you can structure the data and add to it, what audience the data can serve, and how to create a product from it.