According to a new B2B survey from the Center for Exhibition Industry Research (CEIR), men tend to focus on exhibitors and the new products being unveiled when attending events, while women have a stronger desire for educational content and networking.

A slow start turned into a flat finish for the B2B Media and Information industry in 2016, with normal stalwarts such as events and digital advertising showing some weakness. Overall revenue grew less than a percentage point to $28.49 billion, up from $28.27 billion in 2015. According to upcoming Connectiv Operating Cost Report, 47.8 percent of respondents said that gross revenue was higher in 2016 than 2015, while 52.2 percent said it was lower (of that same group, 91.3 percent say they’re forecasting higher gross revenue in 2017 than 2016).