"'If you build it, they will come' is bad advice. You want to identify your audience first, then go where they are." Bethany Chambers, director of audience engagement for North Coast Media, may have made some baseball fans shudder in the corn fields of Iowa with that quote, but hopefully publishing fans will pay close attention.

Connectiv, the association for business media and information companies, has added 12 new members in the first quarter of 2017, including: