Earlier this year, Money-Media launched Health Payer Specialist, targeting health insurance carriers—many of whom are paying the bills for COVID-19 medical treatment. "On March 3, we announced that our free beta test was ending at the end of the month," said Dan Fink, managing director of Money-Media. "The next week, everything seemed to change overnight and the pandemic was suddenly a real thing. We thought this was going to scupper our product launch, but we actually saw amazing results. We brought on 20+ corporate licenses during the month of March."   Fink will be shedding brighter light on this on Tuesday, June 2, in a SIPA 2020 Virtual Conference session appropriately titled Growing Your Audience in the Time of Pandemic. Joining him will be Stephanie Williford, CEO of EB Medicine. When EB Medicine put COVID-19 content in front of the paywall, website traffic exploded (153% increase) and a modest increase in subscriptions (9%) followed. "We al ...

SIPA Members Excel in Their Close Coverage of COVID-19   BioWorld is closely following the race to find a treatment. Today's article is titled Clinical Testing and The New Virtual Reality in Time of COVID-19. "It took less than a week from the publication of Science 37's whitepaper on March 12 encouraging virtual clinical trials to the FDA's decision to endorse the idea, tailored to address the COVID-19 pandemic," Lee Landenberger writes. Yesterday's story was Moving in Record Time, Industry, Government, Investors Focus on One Mission: Beat COVID-19.   InsideARM keeps all the COVID-19 articles affecting their niche—debt collection—in one place on their site. Today's article focuses on a bill introduced by Sen. Sherrod Brown (D-OH) to amend the Fair Debt Collection Practices Act (FDCPA) to expand consumer protections for consumers and small businesses during a major disaster or emergency. Sen. Elizabeth Warren&n ...

Hargreaves Leaves FiscalNote to Start Rush River Media

"We grow in two ways—we get deeper into the industries that we are already in and we launch in new markets," Sean Griffey, CEO of Industry Dive, told my colleague Matt Kinsman earlier this year. "Almost all of our money goes back into people. We have continued to invest in the digital experience here and we see that elevating the brand and raising the company as a whole.” At our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla., Griffey will be interviewed in a Monday afternoon fireside chat by SIPA's own Meg Hargreaves, managing director, content partnerships, FiscalNote. Earlier that day, Anita Zielina, director of news innovation and leadership at CUNY’s Craig Newmark Graduate School of Journalism, will be leading off the conference. I came across her from an article on product innovation. "...there ar ...

When a potential advertiser or sponsor approaches Ryan Vincent, director of media sales, EHS, Simplify Compliance, and says, "I would give you this much money if you can do that," like a good improv performer—which I'm sure he is—Vincent answers, "'We can do that.' I'm a big yes man," he said.

"I looked at the company and realized that strategy at the end of the day is simply resource allocation. That's my job. So I need to resource the appropriate level towards technology differently than we have been."  —Thomas president and CEO Tony Uphoff   Another successful Business Information & Media Summit (BIMS) concluded yesterday with an incredible keynote from Uphoff—Thomas has completely transitioned from being a legacy print/directory company to a data platform company—and more insightful and solution-oriented sessions.   I'll be writing about more BIMS sessions in the coming weeks but meanwhile here are some highlights from the conference to give you a taste.   Make your content valuable and affordable. "If [one of your customers] doesn't want to buy your content because he says it's too expensive for him, then maybe you need to do some soul searching in your content," Grey Montgomery, preside ...

Meg Hargreaves of FiscalNote began Day 2 of the Business Information & Media Summit (BIMS) in Fort Lauderdale yesterday by saying that we should strive not to see a Women in Media panel like the one she was sitting on—meaning that every panel should be an inclusive one without any special tags needed.   We are not there yet, however, so hearing media company executives Hargreaves, Lucretia Lyons of Business Valuation Resources, Christine Shaw of Future and (moderator) Elizabeth Petersen of Simplify Compliance was a pleasure—both for the business strategies they espouse and the highlighting of the issues that still exist. (You can watch the video of this panel here.)   "There's a business, legal and moral imperative for inclusion," said Hargreaves. "Having diversity at our company helps us better understand our customers, who are increasingly diverse and global. [It leads to] access to adjacent mar ...

Connectiv’s Executive Summit (May 3-May 4 in Chicago) will dive into the new B2B media customer experience, featuring perspectives from a cross-section of digital content experts (Joe Territo, recent chief content officer of Penton and David Longobardi, chief content officer and executive vice president at Source Media), executives (Meg Hargraves, COO and senior vice president at CQ Roll Call) and events (Dan Hoffend, president of FreemanXP).