December 14, 2015 by Ronn
When Bruce Rhodes "walked in" 2½ years ago to run the publication MIT Technology Review, the new VP of consumer revenues and marketing had a six-times-a-year, "old" magazine, a free website and the word revenue in his title. Things had to change.
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“This is the best time to be in media,” Dietmar Schantin told me last month. “You can’t succeed anymore with [a] vanilla [approach]. Good, relevant content will always succeed. Every journalist should be happy about this; now it is about being new and creative.”
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