They start weekly meetings with Danish folk songs. How cool is that? I read a great post this morning on NiemanLab about a Danish news site called Zetland. It resonated with much of what I hear from members. So here are a few highlights of that story with some usual SIPA-fication:

"You should go see people in their habitat," Arno Langbehn, CEO, B. Behr's Verlag GmbH & Co. KG., told attendees last year in his Pre-Conference workshop on new products at SIPA Annual 2016. (Check out the three excellent Pre-Conference workshops at SIPA Annual 2017 here.)

In speaking last week with Michelle Godwin, head of enterprise sales for London-based Incisive Media, the biggest takeaway is their commitment to face-face communication—both in holding on-site product how-tos, and especially in challenging sales people to schedule five face-to-face meetings a week.