Two years ago, Fast Company posted an article titled How to Redesign Your Days to Give You Back a Few Extra Hours Every Week. The author listed five categories where we can make changes: Quit Something; Limit Something; Pause Something; Delegate Something; and Add Something. A lot has changed in two years.

In 2018, the Informa Pharma Intelligence editorial and marketing teams collaborated on the release of its annual white paper analyzing the evolution of pharma R&D for the past year. But this wasn't your typical medical or scientific report. It was more music to their audience's ears.

One of the biggest challenges for Brian Cuthbert, group vice president, Diversified Communications, is that less than 5% of his audience—finance professionals—are actual decision-makers.

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