So much of today's publishing emphasis tilts towards engagement. We're so busy now that six-second video ads are apparently the new rage. I just wrote about ways to keep engagement going after an event, and how Harvard Business Review is experimenting with audience engagement. Their Dear HBR: podcast works off of questions from the audience and is seeing growth.
In speaking last week with Michelle Godwin, head of enterprise sales for London-based Incisive Media, the biggest takeaway is their commitment to face-face communication—both in holding on-site product how-tos, and especially in challenging sales people to schedule five face-to-face meetings a week.