"Instead of [organizations] making attendees come to them, many groups are taking meetings and education opportunities directly to attendees... More and more are hitting the highway to bring their meetings and education programs—often in the form of roadshows—to cities and states where their members are." —recent article in Associations Now

"As much as you can in your business, empower people," said Heather Farley, COO of Access Intelligence, kicking off SIPA's energizing and packed Best Practices Conference on Customer Onboarding and Retention. "People are also happier that way. Their stress level is lower. [It's saying,] 'I trust you, I trust your judgment to make the right decisions and handle situations.'"