I've experienced that physical pain of paying a lot for something that Nancy Harhut, chief creative officer for Wilde Agency, talked about last week in her revealing SIPA webinar titled Brain Science in Business: Using Psychology to Increase Response.

Nancy Harhut was right—they got me with the clock. I had deliberated on becoming a member of Lincoln Center Theater in New York but then that last email yesterday: "Time is running out... LCT Membership will only remain open for a few more days... Once closed, it won't reopen for years." And then the alarm clock in the email! Argghhh! The credit card's out!