Posts Under: Nancy Harhut

10 Ways That Content Can Move a Sale Forward

"Your customer may be starting from a point of skepticism. Showing them that others have already taken action can help move along their consideration process... 'Almost sold out' lets people know they need to act fast, while a long list of customers, donors or attendees gives them confidence that others have already taken the leap."


Harhut's 'Brainy' and Actionable Tips Will Surely Lift Your Marketing

Nancy Harhut was right—they got me with the clock. I had deliberated on becoming a member of Lincoln Center Theater in New York but then that last email yesterday: "Time is running out... LCT Membership will only remain open for a few more days... Once closed, it won't reopen for years." And then the alarm clock in the email! Argghhh! The credit card's out!