Posts Under: BootCamp

Digital Marketing Boot Camp Series Kick Off in Irvine, California

The TechCouncil of Southern CA and SIIA gathered last week in Irvine, California for the year’s first Digital Marketing Boot Camp. The invited group of marketing executives came together to discuss the fundamental and strategic components of marketing. The in-depth discussions centered around marketing’s new mission, managing the marcom stack, understanding marketing analytics, turning social media into action, today’s email marketing and strategies for content marketing.