Posts Under: Sponsored Content

Sponsored and Premium Content and Customer Data Fuel New Revenue Streams

“Where we’ve really seen some stabilization is in becoming a digital-first publisher,” said Jeff Sauls, SVP of business development for American City Business Journals, during a recent session at BIMS titled Revenue Is King: Understanding the Real Moneymakers in a New Marketplace. “Digital for us certainly drives users to the site, about 15 million unique visitors a month. But then we cultivate those into… premium customers.” more

Publisher's First Facebook Live Event Results in New Revenue and Audience

"Facebook applies the same rules for media owners commercializing its live video product as to its fast-loading tool Instant Articles. And yet, few publishers have reported major revenue upticks from Instant Articles. For some, Facebook Live is where the real commercial opportunity lies." —from an article by Jessica Davies last week on Digiday