Under: Sponsored Content
November 30, 2016 by Ronn
“Where we’ve really seen some stabilization is in becoming a digital-first publisher,” said Jeff Sauls, SVP of business development for American City Business Journals, during a recent session at BIMS titled Revenue Is King: Understanding the Real Moneymakers in a New Marketplace. “Digital for us certainly drives users to the site, about 15 million unique visitors a month. But then we cultivate those into… premium customers.”
November 07, 2016 by Ronn
"Facebook applies the same rules for media owners commercializing its live video product as to its fast-loading tool Instant Articles. And yet, few publishers have reported major revenue upticks from Instant Articles. For some, Facebook Live is where the real commercial opportunity lies."
—from an article by Jessica Davies last week on Digiday
December 29, 2015 by Ronn
On one side sit publishers who are getting revenue from running native advertising/sponsored content and finding that—when made valuable and clearly labeled—readers are engaging with it and mostly not objecting.
December 23, 2015 by David
Two years after holding a workshop on “native advertising,” the Federal Trade Commission (FTC or Commission) has issued an enforcement policy statement and guidance for businesses on how to utilize native or sponsored content without crossing the line into deceptive advertising.
November 04, 2015 by Ronn
In summarizing SIIA's recent webinar on native advertising for another audience, I focused on positives such as:
All too often we hear the phrase that readers don’t mind native content. It can mean dollars for you and not be a distraction for your audience.