Posts Under: HIMSS

Behind HIMSS' New Content Marketing Machine: Avoiding the Perils of 'Random Acts of Content'

Content marketing--—both the creation of content for clients as well as advising clients on their content strategies--—is a business in the “tens of millions of dollars” for HIMSS, the Healthcare Information & Management Society. Last week HIMSS announced the launch of its Media Lab, designed to help healthcare technology marketers crack the code on content marketing through distinct data insights into user behavior, purchase intent and even emotional response.