Posts Under: digital marketing

Digital Marketing Boot Camp Series Kick Off in Irvine, California

The TechCouncil of Southern CA and SIIA gathered last week in Irvine, California for the year’s first Digital Marketing Boot Camp. The invited group of marketing executives came together to discuss the fundamental and strategic components of marketing. The in-depth discussions centered around marketing’s new mission, managing the marcom stack, understanding marketing analytics, turning social media into action, today’s email marketing and strategies for content marketing.


SourceMedia Taps Former IDG Vet Matt Yorke as Chief Marketing Officer

SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.