SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments.
As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90 to tap directly into the company's proprietary audience data and content expertise to fuel successful integrated marketing strategies on behalf of their clients.
Matt Yorke, Chief Digital Officer is the driving force behind Northstar's ongoing strategic digital transformation. As well as reorganizing the existing teams and processes to deliver on this vision, Northstar recently recruited as the head of the marketing services initiative Jeremy Rueb, Vice President, Northstar Studio 90. Jeremy previously spent 11 years at IDG Communications where he built the company's first gl ...
In January 2017, SourceMedia tapped Matt Yorke as chief marketing officer. Yorke, who previously served as CEO of IDG Enterprise and IDG Solutions, and most recently as managing director of business development and marketing for global media and marketing agency OMD, was tasked with setting Source on the path to creating a modern advertising and marketing services operation. “Matt Yorke will play a vital role in enabling us to capitalize on our recent accomplishments and realize the full potential of our brands and audiences as a platform for marketing services,” said SourceMedia CEO Doug Manoni at the time.
SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.