This blog post is sponsored content by a 2018 Business Information & Media Summit sponsor NetLine

Randall-Reilly’s acquisition last week of Smart Rhino Labs, which offers recruiting services for the trucking industry and provides its new parent with a deeper level of lead gen and data capabilities, could be the first of several deals as Randall-Reilly looks to build out its portfolio thanks to a full war chest courtesy of private equity firm Aurora Capital, which purchased the publisher last year for a reported $230 million. “Last summer we went through a quick version of strategic planning and started lining up priority acquisitions,” Prescott Shibles, Senior Vice President of Data at Randall-Reilly, told Connectiv. “That’s why we didn’t buy anything right out of the gate with Aurora. Now, we’re open for businesses.” Randall Reilly is looking for four key elements from an acquisition according to Shibles: assets that provide complementary data sets; new capabilities that solve client pain points; businesses that bring in new cl ...

In a little over a month, it will be March Madness—the college basketball championships. It's a time when "brackets" becomes the most popular word in the American lexicon, and it presents a marketing opportunity for something bracket-related.

At its essence, B2B media is about connecting buyers and sellers. And according to Rajeev Kapur, CEO of 1105 Media, “Traditional lead generation with batch and blast databases and reliance on telemarketing will be thing of past in next two to three years.” His solution? Task his team with creating a new lead gen model that can deliver not just names but intent and predictive-based leads with high probably of purchase without need for telemarketing or databases.