Posts Under: Rajeev Kapur

Experimentation Stands Tall Amid 4 Pillars of Innovation

"This powerful mantra - [fail often to succeed sooner] - exemplifies the deep bias for action," says consultant Jeffrey Cufaude of Idea Architects. "I prefer to reframe it from as failing often (which focuses on the outcome) to experimenting more (which focuses on the process) and expecting and being okay with some things not working as anticipated."


Can 1105’s Project BOLD Revolutionize Lead Gen in B2B?

At its essence, B2B media is about connecting buyers and sellers. And according to Rajeev Kapur, CEO of 1105 Media, “Traditional lead generation with batch and blast databases and reliance on telemarketing will be thing of past in next two to three years.” His solution? Task his team with creating a new lead gen model that can deliver not just names but intent and predictive-based leads with high probably of purchase without need for telemarketing or databases.