Under: Rajeev Kapur
Decisions can be intimidating, until you make them. Then you can move on and adjust when needed. When it's time to make a decision, stop wasting time, former CEO of Hewlett Packard Enterprise Meg Whitman said in an interview with Forbes.
"This powerful mantra - [fail often to succeed sooner] - exemplifies the deep bias for action," says consultant Jeffrey Cufaude of Idea Architects. "I prefer to reframe it from as failing often (which focuses on the outcome) to experimenting more (which focuses on the process) and expecting and being okay with some things not working as anticipated."
Harley-Davidson perfume. Orbitoclast lobotomy (medical instrument). Nokia N-gage. Bic for Her pen. Those are just a few of the many items in the Museum of Failure, opening this Wednesday in Helsingborg, Sweden.
At its essence, B2B media is about connecting buyers and sellers. And according to Rajeev Kapur, CEO of 1105 Media, “Traditional lead generation with batch and blast databases and reliance on telemarketing will be thing of past in next two to three years.” His solution? Task his team with creating a new lead gen model that can deliver not just names but intent and predictive-based leads with high probably of purchase without need for telemarketing or databases.