Under: Harvard Business Publishing
"Organizations have this notion that selling is about 'I get something from you and therefore I win,' but it's ultimately about service," Daniel Pink wrote in his book, To Sell is Human: The Surprising Truth About Moving Others." You have to understand that what you're doing when selling is in some ways noble."
"Beyond including it in our subscription, one of our most successful approaches for generating revenue from HBR's archive has been curating it in book form, creating a-la-carteproducts available to consumers who aren't necessarily subscribers (but often are). Our 'branded lines' team now publishes 10+ books per year in a number of different series. Each series offers up our archive content for adifferent purpose orreader."
—Ania Wieckowski, senior editor of Branded Lines, Harvard Business Review, in a Q&A in Folio:
"For every search done on our platform, we create customized filters to help you better understand what companies and institutions are being mentioned, what related keywords appear most often, the different regions the content originates from, etc. Instead of needing to dig through results and ultimately play a guessing game at what you'll find, we tell you."
"Try to differentiate between innovation and true imagination," said Jared Weiner, executive vice president and chief strategy officer for Future Hunters, in Monday's wow-inducing, thought-provoking opening keynote at the third annual Business Information & Media Summit (BIMS) here in sunny Fort Lauderdale.