Posts Under: Flash

With Digital Powerhouses Calling for End of Flash, Time for Publishers to Double-down on HTML5?

For publishers, the immediate impact should be small—double-checking their own sites and advertising inventory and substituting new non-Flash creative where appropriate (“Mozilla is less than 10% of our traffic and other browsers still display Flash, so any existing creatives will probably run their course of remaining impressions and then we won’t serve them anymore,” one digital media exec told us).