The SIIA community gathered earlier this week in Atlanta, Georgia for our final Deciphering the Marketing Battlefield event of the year (previous event was held in June, Denver, Colorado). The invited group of marketing executives came together to discuss the fundamental and strategic components of marketing. The in-depth discussions centered around building a customer-centric growth engine, today’s email marketing, trusting data, building sales and measurable ROI from social media and scaling your demand generation.