Although I covered Chesapeake Family Life's successful foray into Facebook Live about a year ago, it was before it won a 2017 third-place SIPAward for Best Use of Video and more details were presented. So let's go through CEO Donna Jefferson's process again to see how it can be a template for other publishers.

"Facebook applies the same rules for media owners commercializing its live video product as to its fast-loading tool Instant Articles. And yet, few publishers have reported major revenue upticks from Instant Articles. For some, Facebook Live is where the real commercial opportunity lies." —from an article by Jessica Davies last week on Digiday