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Under: Winsight
If 2020 was the year of the pivot in the media industry, then 2021 will be the time for facilitating connections. This week, Winsight, a large B2B media organization—they now run the National Restaurant Association Show—announced that they will launch a new platform called Restaurant Community later this month.
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In 2015, Winsight acquired Technomic, a provider of primary and secondary market information and advisory services to the food industry, as way to jumpstart a data and business intelligence service that could complement Winsight’s media and events properties.
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Chicago-based Winsight this week relaunched the website for its flagship CSP brand. The new design takes a cue from consumer digital media, with a visually appealing, easy-to-navigate layout, multimedia and higher visibility for advertisers.
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It's no surprise—today most Connectiv members describe themselves as “business media” companies. But five years from now, most say “business information services” will be a better descriptor, according to the recent Connectiv 2015 Business Outlook Census.
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It’s been a big week for the Chicago area b2b media information company formerly known as CSP Business Media. First, the announcement of a new corporate name (Winsight) and the goal of tripling the company’s revenue over the next five years; the hiring of four new executives (a chief brand officer; a senior vice president of a new division called Winsight Information Services, which focuses on research; a chief content officer and a senior vice president of media products and audience development) who will be instrumental in reaching that goal; and Winsight’s 114-year-old Restaurant Business being named Magazine of the Year by the American Society of Business Press Editors.
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