Several years ago, SIIA and the Future of Privacy Forum (FPF) worked together with a number of Ed Tech companies to develop a Student Privacy Pledge, a voluntary effort by the industry to commit to good privacy practices regarding their collection and use student data.  President Obama endorsed the pledge and it has been instrumental in guiding the development of state student privacy legislation toward protecting privacy while fostering the use of student information for fulfilling the educational needs of students.  Recently, we marked the milestone of 300 companies signing on to the pledge.  This week, however, the Electronic Frontier Foundation (EFF) issued an attack on the pledge as containing loopholes in its fine print. Specifically, EFF takes issue with the definition of “student personal information” in the Pledge and the fact that the pledge only covers “school service providers.” These concerns are largely unfounded and ill-informed ...