Posts Under: Moat

Ad Fraud Occurs in B2B and It's Probably Happening To You. Here's What You can Do About It

At a recent Connectiv Digital Media Council meeting on "Invalid Traffic and Methods to Prevent Revenue Loss", Justin Hoffman, director of technology at Strategic Insight (formerly Asset International) and Dr. Augustine Fou, an independent ad fraud researcher, showed how ad fraud is growing in B2B but also how publishers can take some relatively straightforward steps to combat it.