The EU’s sweeping General Data Protection Regulation (GDPR) went into effect on May 25 but now that it’s here, many companies are finding themselves scrambling even harder than before to make sure they’re in compliance. At a recent joint meeting of Connectiv’s Digital Media and Audience Marketing Councils, six different information companies (including Strategic Insight, Watt Global Media, EnsembleIQ, Brief Media, Northcoast Media and Northstar Travel Group) shared how they got their houses in order—and how they continue to make refinements to their audience data strategies as the realities of GDPR become clearer.

At a recent Connectiv Digital Media Council meeting on "Invalid Traffic and Methods to Prevent Revenue Loss", Justin Hoffman, director of technology at Strategic Insight (formerly Asset International) and Dr. Augustine Fou, an independent ad fraud researcher, showed how ad fraud is growing in B2B but also how publishers can take some relatively straightforward steps to combat it.