Under: Elizabeth Petersen
November 06, 2020 by Ronn
"Two months ago, we asked, 'Where do we go from here?'" said Caysey Welton, content director, Folio:, Access Intelligence. "The pandemic will have long-lasting impact. It will be important to have conversations with your audience. Those who have diverse portfolios, have managed cash well, have good digital DNA and are nimble and creative with product offerings will do well. You can't rely on too few products. Legacy products will go on but we should probably lessen our dependence on them. Look at your data."
One common theme during SIPA 2020 this week was the increased need for products. "Continue realigning your product portfolio with the client input that you get," suggested Krystle Kopacz, CEO of Revmade. Because many publishers relied on events, the need for products and the revenue they can bring is crucial now. As Welton said, data could be the new buzzword.
Elizabeth Petersen of Simplify Compliance stressed the need for a diverse revenu ...
Look at your data. "[Data] value is in the eye of the beholder," said Michael Marrale, CEO, M Science, in an informative Alternative Data 101 session with Meg Hargreaves, COO, Industry Dive. "You'll find value in surprising places. Typically, we've partnered with companies that don't fully realize the value of their data. They can be surprised" when told their data has value and content licensing potential. "Don't think that size of the company is the main factor. It's really about the data. You can have relatively small revenue but big data capabilities."
Earlier this year, Money-Media launched Health Payer Specialist, targeting health insurance carriers—many of whom are paying the bills for COVID-19 medical treatment. "On March 3, we announced that our free beta test was ending at the end of the month," said Dan Fink, managing director of Money-Media. "The next week, everything seemed to change overnight and the pandemic was suddenly a real thing. We thought this was going to scupper our product launch, but we actually saw amazing results. We brought on 20+ corporate licenses during the month of March."
Fink will be shedding brighter light on this on Tuesday, June 2, in a SIPA 2020 Virtual Conference session appropriately titled Growing Your Audience in the Time of Pandemic. Joining him will be Stephanie Williford, CEO of EB Medicine. When EB Medicine put COVID-19 content in front of the paywall, website traffic exploded (153% increase) and a modest increase in subscriptions (9%) followed. "We al ...
We've stressed in our outreach for the Business Information & Media Summit (BIMS), Nov. 11-13 at the Margaritaville Hollywood Beach (Fla.) Resort that this edition of BIMS would resemble the SIPA Marketing conferences of yore, but with even more opportunities for learning and networking than those events had. (See full schedule here.)
September 27, 2019 by Ronn
Successful onboarding can take on many looks. For Elizabeth Petersen of Simplify Compliance, onboarding for events is important. For their critical documentation improvement specialists audience, they created a conference app that helps to start conversations between customers before the event.
September 20, 2019 by Ronn
September 13, 2019 by Ronn
December 20, 2018 by Ronn
As we reflect on 2018, here are 12 valuable strategies (with the link to where they appeared), one from each month of SIPAlert Daily articles:
November 14, 2018 by Ronn
Meg Hargreaves of FiscalNote began Day 2 of the Business Information & Media Summit (BIMS) in Fort Lauderdale yesterday by saying that we should strive not to see a Women in Media panel like the one she was sitting on—meaning that every panel should be an inclusive one without any special tags needed.
We are not there yet, however, so hearing media company executives Hargreaves, Lucretia Lyons of Business Valuation Resources, Christine Shaw of Future and (moderator) Elizabeth Petersen of Simplify Compliance was a pleasure—both for the business strategies they espouse and the highlighting of the issues that still exist. (You can watch the video of this panel here.)
"There's a business, legal and moral imperative for inclusion," said Hargreaves. "Having diversity at our company helps us better understand our customers, who are increasingly diverse and global. [It leads to] access to adjacent mar ...