September 04, 2019 by Matt
Connectiv is excited to roll out a new series of peer-to-peer networking councils that will give Connectiv members the opportunity to directly engage and learn from their fellow B2B media and information professionals. The councils are focused on Revenue Generation, Digital Media and Technology, Data Strategy and Monetization and Editorial and Content.
Each of the groups will meet face-to-face three times per year in New York and Chicago, allowing for a solid agenda and robust conversation (remote attendees will also be able to dial in).
The councils will also be supported by a dedicated online community enabling members to ask questions and get answers in real-time, as well as share research, best practices and case studies.
DIGITAL MEDIA AND TECHNOLOGY COUNCIL:
The Digital Media and Technology Council is an update of Connectiv’s Digital Media Council (in which more than 75 Connectiv members are active participants) and will explore all facets of the digital landscape, from product to operations, digital advertising, audience marketing, emerging technologies, customer experience and more.
Recent topics included,
· Best Performing Ad Formats in the Days of Google Ad Blockers
· Building a Better Customer Experience
· Creating a Better Digital Ops Structure
· How to Get the Most Out of Your CDP
The next meeting of the Digital Media and Technology Council will take place Sept. 26 at 11am ET in New York City. The meeting will feature a case study on how ALM developed its new data-driven Audience First advertising platform, which enables ALM to optimize its first-party data, as well as integrate third-party data to deliver advertising programs targeting specific audience segments.
The council is chaired by Roberta Muller, senior vice president of product development at Northstar Travel Group and Natalie Williams, COO of Brief Media.
Those interested in joining the Digital Media and Technology Council and in attending the Sept. 26 meeting can contact Matt Kinsman at firstname.lastname@example.org.
DATA STRATEGY AND MONETIZATION COUNCIL
The newly formed Data Strategy and Monetization Council focuses on how B2B media and information companies are monetizing market and audience data and creating high margin subscription data and information services that insert the publisher into the customer’s workflow.
The Council gives Connectiv members the opportunity to talk to their peers about the opportunities, challenges and best practices being developed around the creation of data-driven products.
The kick-off meeting for the Data Information Council will be at the Business Information & Media Summit on Nov. 12 in Hollywood, FL. The meeting will help set the stage for the Summit’s dedicated Data Monetization track, which features sessions such as,
· Selling Data is Different: A Crash Course in Getting Your Sales Team Up to Speed;
· From Data to Intelligence: How Customer Data is Fueling Subscriptions, Advertising and E-Commerce for Harvard Business Review
· Product is the New Content: Case Studies in Data Monetization
· Building a Data Business: Hard Lessons from Those Who’ve Done It
The Data Strategy and Monetization Council is chaired by Matt Cocchiaro, Vice President of Product and Technology at Questex. Those interested in joining the Data Strategy and Monetization Council can contact Raven Blue at email@example.com. Information on the upcoming Business Information & Media Summit is available here.
Connectiv’s Revenue Council is geared toward executives tasked with driving revenue and focuses on topics as,
· Advertising and Marketing Services
· Paid Content
· How Technology Drives Revenue
Launched in 2018, the Revenue Council features multiple non-competitive flights of meetings that put between 8 and 15 executives together at a time. More than 50 Connectiv member companies participate in the Revenue Council.
The Revenue Council is chaired by Connectiv managing director Michael Marchesano. Connectiv members interested in participating can contact Raven Blue at firstname.lastname@example.org.
EDITORIAL & CONTENT COUNCIL
The Connectiv Editorial & Content Council focuses on the evolution of B2B content and content channels and is instrumental in in the development of Connectiv’s Editorial Code of Ethics, as well as the screening and judging of the Jesse H. Neal Awards, which recognize the best in B2B Media Content.
Recent meeting topics include,
· Editorial Training and Development
· The Growth of Podcasts
· Editorial as Revenue Driver
· Editorial “Productization”
The Connectiv Editorial and Content Council is chaired by John McManus, editorial director of Hanley Wood’s Residential Content Group. Connectiv members interested in joining the Editorial Council can contact Ronn Levine at email@example.com.
Matt Kinsman is vice president of content + programming at Connectiv, the only association focused on the integrated b-to-b model—including publications, events, digital media, marketing services and business information. Prior to joining Connectiv's predecessor American Business Media in 2011, Kinsman was executive editor of Folio:, the leading information provider for the magazine industry.